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The Voice of Hawaii's Retail Food and Beverage Industry

Government and Industry liaison. Legislative lobbying activities are our primary purpose and responsibility, followed by the dissemination of information on laws and regulations. To accomplish this purpose, HFIA has an active voice within government to represent your views and inter-ests. This is undoubtedly our most important service.

Education is another core responsibility for our association. We view this activity, creating educational op-portunities for our members, within the organization as well as educating the public about the retail food and beverage industry's purpose and benefits. This form of education sometimes takes shape as "public relationship" opportunities. HFIA works as a buffer, providing positive visibility, and acting as a sponge absorbing negative publicity. HFIA works with print and electronic media on most subject matters that af-fect our industry. This requires constant knowledge of what is happening in our industry.

Community Relations enhances the reputation of our industry by showing that we care. The main project in this area has been the Rainbow Fever Scholarships for Athletes Program, that maintains a million dollar corpus to assure its perpetuity, while building good will for our mem-bers and industry.

Meetings to allow updates and exchange of ideas, problems, challenges, and new programs. Meetings include Board Meetings, General Meetings, and our Annual Conven-tion, where members elect Directors, and receive the Annual Report.

The Made In Hawaii Festival is the premiere Exhibit Show of Hawaii products in the State, where sales for participants are estimated at over $10 million including resid-ual sales annually. The show is produced by HFIA with spon-sors and partners.

Socials and golf allow both camaraderie and in-come to fund educational and other HFIA activities. These networking opportunities provide retailers, vendors and our associate members ideal opportunities to share insights and build relationships.

The (FMI) Food Marketing Institute & (NGA) National Grocers Association Connection allows for the sharing of information between National issues and State issues. HFIA also sponsors group participation at FMI Con-ventions and conferences.

Email Bulletins are the fastest method that HFIA can disseminate information to members. This is done as often as necessary. HFIA continues to expand our email address database, as it allows for attachments that can include in-depth articles, and more importantly, legisla-tive bills in their entirety.

Much research is required to construct this in-formation, which is a key service the HFIA provides. Mem-bers contact HFIA for technical information on laws and regulations on a regular basis.

The HFIA Magazine is the only comprehensive magazine for the Hawaii Retail Food and Beverage Industry. It is supported by advertising, which serves a dual purpose allowing for local advertising to our local market, while providing HFIA with additional income to cover the costs of providing the information.

The HFIA and Made in Hawaii Festival Websites provide access to information 24/7, thus acces-sible at your convenience.

FREE Member Web Page with your member-ship. Each member firm will have their own web page within the HFIA website "hawaiifood.com". The site can provide basic information on your firm, and for those firms with their own website, a hyperlink to your own site within the "hawaiifood.com" site.

For firms that do not have their own website, HFIA can provide special member pricing for the creation and maintenance of your own website. This will allow all members the affordability of having their own website, along with logos, product presentation, and email order forms.

Our Made in Hawaii Festival website allows firms with Made-in-Hawaii products the opportunity to market their products worldwide with their own web page along with a hyperlink to their own website if they have one. The difference between hawaiifood.com and the madeinhawaiifestival.com site is the latter is aimed at wholesale and retail customers worldwide. The Festival markets itself to both the domestic and foreign buyers with special invitations to the show, while promoting the web-site which contains a listing of all exhibitors. Because the Festival includes all types of products, the scope is ex-panded far beyond food.

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HFIA Membership Application

HFIA membership includes all of the benefits of HFIA. Dues are for based on our annual fiscal year (June - July). Based on the month that your membership is activated, your company's first year's dues will be prorated at the rate of 1/12 for each remaining month left in HFIA's fiscal year. For example, if you join, effective November 1st, you will owe 9/12 multiplied by your Annual Dues rate (see table at left). Beginning the next fiscal year, your company will be billed at the full annual dues rate.

Ninety per cent of HFIA Membership Dues for Regular Members are tax deductible as normal business expense. The remaining ten per cent is earmarked for lobbying purposes, which are not a deductible expense under the Internal Revenue Code. If your firm has a policy prohibiting any payment to be earmarked for lobbying expenses, please advise us, and we will not include any of your dues to be utilized for lobbying purposes.